According to statistics, 94% of users use email, 89% of them check it daily. In addition, there is an interesting fact, that subscribers on an average get nearly 400 commercial emails. Among them, different services, online stores, offers from potential partners, and others. All above-mentioned facts state that such newsletters have a great potential. Despite the fact that skeptics have been saying for years, that mass newsletter will soon disappear as a phenomenon, it not only exists but also develop rapidly. It is an extremely effective mechanism for companies’ connection with potential clients. Many businesspersons are interested in such a question: “How to organize correctly mass newsletter of email offer?”
Peculiarities of email composing
Almost all hosting companies include the possibility of email client for the newsletter. It is necessary for you to find out, what is the limit of emails to be sent per day. Also, it is necessary to take into consideration, that your email should be displayed correctly in all main email programs and web services, like Outlook 2003+, Thunderbird, Hotmail, Windows Live Mail, Apple Mail, gmail.com, and mail.yahoo.com. Also, pay attention to cross-browser compatibility when displaying on different web-interfaces. With the help of Google, you can find the already tested free email newsletter templates and adjust them to your emails.
With every single day, more and more people become the owners of smartphones and tablets. According to the statistics, the proportion of openings of emails via mobile devices in 2011 was 21%; and in 2014 it was nearly 49%! All these facts state that when creating a mass newsletter it is obligatory to take into account this tendency and to make a correct imposition for effective out-turn.
To achieve the best results, you can segment the base of subscribers, if this allows the original base. For example, on man/woman criteria, so that, if necessary, when sending offers of clothing, will be possible to send your clients men and women collections separately. There can be also important such categories, like city, previous purchases, via which browser the client had subscribed, etc. The more personalized your emails will be – the maximal effect will be achieved. As for the city – the biggest number of openings of emails occur in the periods from 8 a.m. till 11 a.m. and from 3 p.m. till 8 p.m.